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Want to grow your social network straightaway and exponentially? Maybe upwards of eight to ten fold? Here is a simple strategy how:
– Send an email to your followers, friends and connections saying you are giving away a free product or service. As an example, could be a free 30 minute consultation. Just make sure it is a useful give away.
– In the email, tell them there is a Catch. There is always a catch, right? Might as well be honest and upfront! Well, the catch in this strategy is twofold:
- Catch 1: You are giving away this valuable free service or product because if they are pleased with the result, you hope they will share your info with their friends, connections and followers. Basically a “friendly” referral.
- Catch 2: If they are satisfied with the free offer, you will ask them for a Testimonial on your website.
– Follow up with your Free “consults” once per month, asking them to refer you to the new friends and connections they may have made in the last 30 days. Give them a free E-book or some valuable information for their business as a “thank you.”
– Make sure you put all your free “consults” on your RSS Feed and Newsletter list to stay in touch with them and continually give them free and valuable business tools.
Giving away a product or service has long been a tried and true Marketing Strategy to land more clients and customers. But have you well thought out combining this strategy with your Social Networking strategy and Search Engine Optimization Services? As a marketing consultant I really encourage my clients to think outside the box and consider this great marketing combination.
Let’s say you are on Facebook, LinkedIn and Twitter. How many connections, friends and followers do you have? Could be thousands, right? Definitely hundreds if you have been doing any social networking at all.
And that is it. This is a very simple, yet highly effective social networking strategy. It is business networking taken to the n-th degree!
Now many of the free “consults” will not do any business with you, and many may not refer you the right customers or any good number of customers. No bailiwick. This is initially a numbers strategy, as the exponential growth in your social networks will increase your online presence and certainly bring in fresh prospects and customers as part of your SEO Services. Once you have perfected this system, you can start concentrating on quality and run less of a numbers game. Remember, one quality referrer can bring you lots of quality customers. Think of the possibilities! (you could be giving away business with this strategy because you have too many clients!)
Start your social networking strategy today!
About The Article Writer
Frank Goley is a Business Plan Writer for ABC Business Consulting. He is a professional in organization planning, marketing and advertising, strategic planning, enterprise turnarounds, online marketing and search engine optimization (SEO). Frank has written more than 170 Business Success Posts and E-Books. He is writer of a Business Plan Guide and writes the Business Success Weblog. Frank truly likes assisting corporations to start, grow, turnaround and be successful!
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